This project is one of the many projects I’ve involved when I was working for Frank Studio, also because of these two and half year working experience I have understood how e-commerce works in the digital world, the art direction of content can play such an important role in the fashion-oriented e-commerce product, how to improve user experience with content-driven layout. All these knowledge I’ve learned and practiced has triggered my interest in fashion and e-commerce product.

I have followed this project from the beginning to the end, from the art direction until the final design check-up.

A video introduction shows the user journey through the homepage to the product detail page. It’s a full responsive optimized e-commerce website, with a mobile-first design approach.

A video introduction shows the user journey through the homepage to the product detail page. It’s a full responsive optimized e-commerce website, with a mobile-first design approach.

Shopping bag and check out process, a step with overload information requiring a lot of rational focus, especially when it comes to the mobile screen. This is a very delicate design process, color and font size need to be very precisely used, a lot of user experience rules are impossible to be challenged for aesthetic reasons.

A series of template creation. We use reusable modules that can be used in different combinations to host campaigns, detail information or special promotions.

Icons refinement for the website.