Logo Design Collection
A series of logo designs I made over the past few years, including the food and lifestyle industry.
Logo and illustration creation for 一勺入魂 (YiShaoRuHun), a fast-food chain brand in south China. All the assets are digitally painted, delivering a very humble and traditional appearance.
Branding design for a friend’s restaurant in Florence, Italy. The idea was to create a visual language that is reduced, contemporary and welcomed by young local customers, at the same time has a proper Asian touch.
Seoul 2 Milan was a personal project me and a friend founded back in 2016, the service was to encourage cultural exchange by promoting lifestyle products from Seoul to Milan. The branding took a very minimalistic approach, combining with the packaging presentation, it delivers a genuine and caring image to our customers.
A logo and illustration design for a Sushi bar in Milan. Took a bold cartoon style to set the tonality which is young and fun, and the logo was crafted into the letter "K" to symbolize the restaurant name.
#Branding #logo #graphic-design #visual-design #illustration
Art Direction, graphic design production: Ziqi Hu